Engaging
PBS boasts a highly engaged and influential audience, making it an ideal platform for brands looking to connect with their target demographics. With nearly 100 million people nationwide watching their local PBS stations in a typical month, PBS offers a vast reach to decision-makers, affluent consumers, mothers and kids, and community leaders. Whether you are targeting a specific audience segment or aiming for a broad audience with diverse interests, PBS can help you effectively reach your target audience throughout Colorado.
Enhancing Corporate Image and Building Trust
By sponsoring PBS programming, your brand can enhance its corporate image and build trust with consumers. According to a study conducted by KANTAR Media/SGPTV, 67% of PBS.org users agree that their opinion of a company is more positive when they find out it supports PBS. This positive association with PBS, a trusted and respected brand, extends to its corporate sponsors. In fact, 75% of PBS.org visitors agree that companies that sponsor PBS are committed to quality and excellence. By aligning your brand with PBS, you can tap into this existing trust and credibility, which can significantly impact consumer perceptions and purchasing decisions.